Best Commercial and Residential Roofers in Winston Salem
Let us Solve your Roofing Problems in Winston Salem
With over a decade of experience, Armadillo Roofing is a natural choice for all your residential and commercial roofing needs in Winston Salem.
We are a seasoned North Carolina roofing company with the skills needed to help you protect your property from the elements in every season.
Whether you are looking for help with new construction or need roof repairs on an older property, your project represents a big investment.
You need to know you are working with a licensed roofing contractor you can trust to provide the absolute best quality work on budget and on time. This is exactly what you get when you choose Armadillo Roofing in Winston Salem.
Roofing Companies Give Valuable Advice
The simple answer is usually about 10% of the total roofing contract. The more complicated answer is, "it depends."
Your next question will probably be, "Well, how much is the average roofing contract?" The answer to that question isn't so simple because it is based on averages. Those averages will depend on several variables that can change from region to region, neighborhood to neighborhood and house to house.
Here's a few variables that contribute to the overall cost of replacing a roof:
Regional Labor & Material Costs
The fact of the matter is that it is less expensive to replace a roof in Dallas, TX than it is in Minneapolis, MN. Material is more expensive in the North. Labor is paid at a higher rate in Minnesota. Insurance companies pay the replacement cost value based on these regional values.
As an example, a basic 1,800 square foot home that takes 24 squares with waste in Dallas may have a replacement cost value of $4,500 - $5,000. That same home in Minneapolis could run as much as $7,000 - $7,500 for a new roof. If you're counting on making 10% of the contract, you would make as much as $250-$300 more on the Minnesota home based on this example.
Obviously, there's cost of living factors that have to be considered when comparing one region to another. Labor & Material costs are just one of the variables that determine how much a new roof will cost.
You may not be willing to travel to a different part of the country in order to make more money. That's understandable. This is just a variable to consider when you hear about other sales people making more or less on average. Maybe it has to do with part of the country they are working.
Steep & 2nd Story Charges
Some neighborhoods will all be single story dwellings that are easily walked on while the neighborhood across the street will all be 2nd story steep roofs.
The insurance companies pay extra for 2nd story and steep roofs because it takes longer to complete the work and requires additional precautions be taken by the roofers and the roofing company.
Using our same 24 square roof as an example, these additional charges could add as much as $1,000 to the contract. At 10% you would make $100 more because of the increased costs associated with steep and 2nd story roofs.
One of many mistakes I made as a rookie roofing salesman was to start working in a relatively new neighborhood that primarily consisted of single story walkable roofs. If you're going to choose between two neighborhoods, it is almost always better to pick the neighborhood with 2nd story and steep roofs. If not both, at least try to get one of the two.
2nd Layers and more
Roofs will sometimes have more than (1) one layer to tear off and dump. This usually happens when the previous owner tried to save money on their last roofing job. Rather than tear off and dump the old roof, they just had a new roof nailed over the top.
Obviously, tearing off a 2nd layer is more work on the crew. The insurance company will normally pay for these 2nd layer tear offs and that will increase the value of the contract. Sometimes there will be more than 2 layers.
In my personal experience, I've torn off as many as 6 layers on an old farm house in West Texas. By the time you get to the 3rd layer, you're just loosening things up and sweeping the debris off the roof. It gets real nasty, real fast after you get past that 2nd or 3rd layer.
Bottom line is that more layers = more money
You generally aren't going to find 2nd or 3rd layers of roofing in brand new neighborhoods. Think about it, they've probably never had their roofs replaced before. They haven't had an opportunity to put on a 2nd layer.
You'll find 2nd layers in older, more established neighborhoods. They can be difficult to spot, especially if the last roofing crew cut back and put down new drip edge.
Sometimes you won't even know you have a 2nd layer until the crew starts tearing off the old roof. When that happens, take pictures of the 2nd layer and contact the insurance company as soon as possible. The roofing crew will get paid for the 2nd layer regardless of whether or not the insurance company pays for it.
You need to do your due diligence of taking pictures and making contact with the insurance company to be sure you get paid for the extra work. If you don't take care of this immediately, this could be one of those jobs where you make much less than 10% because of the extra costs associated with paying the 2nd layer labor expenses.
There's only two basic commission structures. Every roofing company has a slightly different commission formula, but they're almost always based on these two basic structures:
1). Flat Rate Commission
Personally, I don't like flat rate commissions because it robs the sales person of the opportunity to make significantly more money, but I'll explain it here so you can understand.
The roofing company will generally give their sales people a price list for all the different types of roofing services they provide. The sales person has to sell the job for no less than what is on the price list. If they do, they earn a flat rate commission. These rates vary from company to company, but are generally based on a rate of anywhere from 8% to 10% of the total contract.
On the good side, it is very easy for a rookies sales person to know exactly how much to charge. The prices are set in stone and there's no negotiation.
On the bad side, the prices are set in stone and there's no negotiation. If you as a roofing salesperson are held to a certain price and your prospect is price shopping, you may as well keep walking down the street. You're going to lose that sale.
Because of the way replacement cost value is paid these days, there's virtually no advantage to a homeowner paying less for the same job as their neighbor across the street. If they pay less, the insurance company will only reduce the amount of the homeowner's 2nd check.
Wouldn't you rather have the option to charge less when you need to in order to get a job and be able to charge a higher price that would give you a bigger commission check whenever possible too?
2). Profit Split with Overhead Costs
This is the commission structure I learned under and it is the one I recommend today. In my opinion, a profit split with a percentage for overhead cost gives the roofing salesperson the ability to make the most money.
Some people will say it is more difficult to learn the business under this commission structure, but I would argue that you can learn pretty fast when it means you have the opportunity to make several hundred dollars more a week or thousands more in a month. Wouldn't you agree?
Basically, you earn a split of the profits after all costs have been paid. In some roofing companies this is 30% to 40% of the profit. Most of the reputable roofing companies pay their sales people at least 40% to 50% of the profits. If you're going to take a job paying 30% of the profit, you're probably making less than you could.
The second part of this commission structure is the "overhead expense" or sometimes called "office expense". In the company I learned under, the overhead was 10% of the contract. You can find roofing companies where the overhead is lower because they don't have as many expenses. I personally believe that a 5% overhead expense is more reasonable.
If the company you're working for, isn't also working for you, you need to ask yourself why are you paying 10% overhead? Are they doing anything to help you make money? Do they provide training and on-going support? Do they generate leads to help you get into new neighborhoods? If you're not getting that kind of support, you may want to look for lower overhead and greater support.
Every roofing company runs sales contests and offers bonuses. These incentives can add to your bottom line. If you're working for somebody that doesn't have a bonus structure, walk into the office or call your boss on the phone and ask for one. They'll be glad to set something up, a goal for you to reach for in order to get you some extra bonus money.
If you're not getting the occasional bonus, you may want to find another roofing company to work for. Roofing sales can be a tough job when the rent is due and your gas tank is empty. Bonuses and sales contests can help give you the extra push to make more money and fun doing it.
Finally, you have to be comfortable with the company you are going to sell roofs for. You'll find that if you're not very comfortable, you aren't going to sell much. Find a company you can trust so you can go out and make as much money as possible.
How to Tell When Your Roof Shingles Are Going Bad
Is it worth writing a lengthy business plan for your roofing startup? Business plan preparation can be time consuming and many entrepreneurs are tempted to go ahead without one unless they really need it to prove the viability of ideas to partners or investors.
Your roofing business won't be a huge, complicated business for a few years anyway so why bother? Well, while I would not suggest that you spend months writing a 100 page report, it could be useful for you to have a 10 to 20 page document on your PC that can be your company blueprint for success. You can make changes to it as you slowly learn more about the business.
It will be the key document that sets out exactly how your business is run. If done properly you should basically be able to hand this document over to somebody when they buy your business and they can take over with very little of your time needed to explain things to them.
Here is a brief business roofing business plan template to give you some ideas on how to put your own together.
Contents Page and Executive Summary
This should be a summary of your entire roofing business plan. If you will be presenting the plan to interested parties then let them know the contents. Include a basic summary of your plans to start a roofing business. Outline the opportunities that you see in the market and what you plan to do in order to capture a piece of the pie for yourself.
Background in the Roofing Business
Prove to yourself or others why you are cut out to go into this business. List details on your education and any relevant experience that you have had in the roofing industry or in business in general. Outline your reasons for wanting to start a roofing business.
Set out your company mission or philosophy in a few words or a short phrase. Try to think about what you want to achieve with your business apart from profits. You should be driven by a desire to deliver a quality service to people in way that satisfies them and provides great value for them while still allowing you to meet your goals. What kind of products and services do you want to deliver? How will you be different from all the other roofing companies?
Set out the goals that you have for your business in its first few years. Set realistic targets that you know are attainable so that you won't be discouraged if you don't meet them. Success can be measured by a number of metrics such as the total number of roofing jobs completed per month, the percentage of leads that become new customers or the productivity of your employees for example.
List down all of the products and services that your company will offer and then set out a list of equipment and inventory that you will need to get started. If you need to buy a truck then you will be looking at minimum startup costs of around $20,000.
Startup requirements will also include compliance costs. Depending on what state you are operating out of you may need a contractors license, insurance, bonding or to comply with a number of other relevant regulations.
Don't forget that as well as purchasing all of the necessary roofing equipment you will also have to purchase materials for your first job. Clients will typically pay a large chunk of your total invoice upon completion of the job so you will have to foot the bill until you get reimbursed when they pay their invoice in full.
Structure, Ownership and Management
There are four basic options to consider for your business structure and they include sole proprietorship, partnership, corporation or limited liability corporation (LLC).
Outline how your business will be owned and make a note of the various parties that may have an ownership stake.
Set out a management structure so that there is no confusion among those involved with the business as to who is responsible for managing each part of the business.
Identify your target market both by location as well as other demographic factors and describe the kind of people or properties that make up your target market. Include the results of any market research that you do or local industry statistics that you are able to gather.
Set out a detailed plan for your roofing business marketing. This should include how you plan on getting enquiries, converting them into new accounts and maintaining them over the long term. It should also include brand development, pricing, advertising, a sales approach and other marketing methods.
Write up profiles of your main local competitors and try to understand how they run their businesses. Borrow and adapt characteristics of their business that work and look for weaknesses in their business models that you may be able to capitalize on. Figure out how you will differentiate your brand from theirs in a way that allows you to stand out in the market.
Include details of the day to day operations of the proposed roofing business. Make a note of your office location, business administration and record keeping systems, plans to hire employees and procedures regarding roofing installations or repairs.
Outline some of the methods that you could use to obtain financing for your new venture.
Create a spreadsheet that shows anticipated cash flow forecasts over the first few years of business for a variety of scenarios. You can then determine how profitable you think the business will be in a number of different economic climates.
You will be able to find many free business plan examples online but it can be harder to find a specific sample of a roofing business plan. There are some business planning software programs that you can buy but they are usually just generic business plans that have been adapted anyway.
Unless you can persuade other roofing business owners to share their plan with you then you really have to look at templates from other industries and model your roofing business plan on them.
Armadillo Roofing has been a leading full-service roofing contractor in Winston Salem for almost a decade, and we are proud to offer our quality services to residential roofing customers in Winston Salem.
We have the knowledge and expertise to handle all your Roof Installation Quotes, Roof Installation Cost, Roof Installation Deals, Roofing Financing, Affordable Roof Installation, Roof Installation Quote, Roofing Quote, Roofing Pricing, Fast Roofer, Quick Roofer, Roof Installation Deals, Roofers Quotes, Fast Roofers, Roofers Prices, Roof Installation Quote, Affordable Roofers, Roofers Estimates, Fast Roofer, Quick Roof Repair, Roof Repair Financing, Roofer Financing, Quick Roof Installation, Roof Repair Estimates, Quick Roof Repair, Fast Roof Installation, Roof Installation Prices, Roofer Pricing, Affordable Roofing, Roofing Cost, Roofer Deals, Roofer Financing Deals, Roofer Quote, Roofing Deals, Emergency Roof Installation, Roof Repair Pricing, Roofers Prices, Emergency Roof Installation, Roof Repair Deals, Roofers Estimates, Roof Installation Prices, Roofing Prices, Roof Repair Quote, Emergency Roof Repair, Emergency Roofer, Roof Installation Cost, Affordable Roofer, Fast Roofing, Roofers Cost, Quick Roofing, Roof Repair Quotes, Emergency Roofer, Roofer Quotes, Roof Repair Cost, Roof Installation Pricing, Roofer Financing, Affordable Roofers, Roofers Quote, Roofing Financing, Affordable Roof Installation, Roofers Financing, Roofing Pricing, Roofers Deals, Roof Repair Deals, Emergency Roofers, Fast Roofing, Roofing Quote, Roofing Cost, Roof Repair Quote, Roof Installation Quotes, Roof Repair Estimates, Quick Roofers, Roofers Pricing, Emergency Roofers, Roofers Deals, Roofer Deals, Roofing Quotes, Roof Repair Pricing, Roof Repair Prices, Roofers Quote, Roofing Deals, Emergency Roofing, Affordable Roofing, Roofing Prices, Roof Repair Cost, Fast Roofers, Roof Repair Financing, Affordable Roof Repair, Roofers Quotes, Roofers Cost, Roofer Prices, Quick Roof Installation, Quick Roofers, Roofer Estimates, Affordable Roof Repair, Roofer Pricing, Roofers Pricing, Affordable Roofer, Roofer Estimates, Fast Roof Repair, Roof Repair Prices, Roofers Financing, Fast Roof Repair, Roof Installation Estimates, Roof Installation Financing, Roof Repair Quotes, Roof Installation Estimates, Emergency Roofing, Fast Roof Installation, Quick Roofer, Roofer Cost, Roof Installation Pricing, Roofer Cost, Roofing Quotes, Roofer Quotes, Roofer Prices, Quick Roofing, Roof Installation Financing, Roofing Estimates, Roofer Quote, Roofing Estimates, Emergency Roof Repair, residential roofing needs, including design, installation, maintenance, and repair.
We pride ourselves on our excellent craftsmanship and attention to detail. Armadillo Roofing offers custom tile roofs, slate roofs, cedar wood shingle/shake roofs, and other residential roofs in Winston Salem.
Call Us today to learn more about residential roofing services in Winston Salem.
Roofer Pricing Winston Salem